“First we needed to get under the skin of the company and understand its DNA – its culture and values,” explains founding partner Louise Gallant. “We started by spending time speaking to existing employees, asking them what it’s really like to work at Citywire.
“It quickly became clear that it’s a fun place to work. Staff feel really valued as individuals, thanks to perks like free breakfast, fruit, gym access and showers and opportunities to take part in charity events. Employees also mentioned a strong sense of synergy and collaboration between different departments and even countries.”
This enabled us to build up an employer value proposition (EVP) for Citywire. The EVP would influence the way the company portrayed itself to potential new recruits, helping them attract candidates with the right characteristics and values for the business environment.
Working with our creative partners we developed the Citywire careers website, which tells the real story of what it’s like to work at Citywire and what people love about it. We seamlessly integrated this with the existing company website and brand.
Working with a technical partner, we also embedded a simple but effective applicant tracking system (ATS), which would enable candidates to apply for roles directly through the website. This intuitive system would make it easy for Citywire staff to manage the recruitment process end to end.
Citywire already used psychometric tools, which we integrated into the careers microsite and ATS, incorporating suitability testing into the online application process.
The final piece was to train the staff, equipping them with the essential recruitment skills they would need. We also helped Citywire recruit two new HR team members to manage the new in-house direct sourcing solution.