Lidl - The Talent Group
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Lidl

Regional distribution centres case study – high quality high volume recruitment

Lidl was among our earliest clients. The award-winning supermarket chain has expanded at a phenomenal rate since arriving in the UK in 1994, and the scope of the services we provide for them has evolved over the years.

Lidl UK now sees us as an extension of its own recruitment team. So, when they needed to recruit a large number of warehouse staff in a short space of time, they naturally came to us.

The challenge

To support its rapid growth in the UK, Lidl had plans to open two new regional distribution centres (RDCs) within six months across 2016 and 2017, each needing hundreds of warehouse staff.

This would inevitably involve managing a high volume of applications and engaging with a large number of candidates. Time was of the essence, especially as successful applicants would need to be trained before the distribution centres opened.

Lidl wanted help with co-ordinating and running assessment centres so they could be sure that each candidate’s experience would be fair and streamlined, despite the tight deadlines.

The solution

Lidl brought us in to manage the project from the very beginning.

We planned a recruitment process that would be fair and valid. This incorporated a strategy to help us screen and assess a high volume of candidates while ensuring each and every candidate had a positive experience.

The process included:

  • a basic online screening questionnaire
  • telephone interviews to assess experience, behaviours and motivation
  • written numeracy and accuracy tests
  • face-to-face interviews

We set up communication timelines to ensure each applicant would receive update emails and phone calls throughout their candidate journey. Given the large number of candidates we needed to recruit, we put a dedicated team in place, including telephone interviewers and associates based at our offices.

We used an application tracking system (ATS) to help us manage and monitor the whole process. This also helped us keep the client updated on progress.

”Regularly providing Lidl with management information was key to our communication strategy,” explains founding partner, Louise Gallant. “Our regular updates gave them confidence that we were managing the high volume of applications and assessments efficiently.”

The results

Using a highly effective ATS helped us communicate efficiently with each candidate and keep track of progress, so we could determine when additional advertising was needed to boost responses.

We processed 2,674 applications for the Southampton RDC, resulting in 286 offers to successful candidates. For the RDC in Wednesbury we processed 12,679 applications, resulting in 634 successful candidates.

As Lidl’s presence in the UK continues to grow, we will further fine tune the process to suit each region and its specific business needs, whilst always prioritising the positive candidate experience.

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